The following contributed op-ed authored by DAA Executive Director Lou Mastria appeared on MediaPost on May 11, 2018, in response to a Media Daily News story earlier this month: "Study Finds Few Americans Choose Ad Choices, Know It Exists"
With...
If you are involved with managing a site or running an app where interest-based advertising (IBA) is present – or where any data collection for IBA takes place – the DAA’s webinar this Thursday (April 5, 2018) is designed for you, especially. This includes brands and publishers – both business-to-business and consumer – as well as agencies and ad tech companies with their own apps and...
The dynamic nature of digital advertising certainly was proven in 2017 – as our Digital Advertising Alliance self-regulatory program marked its eighth year in market. While we may be a startup in spirit, we’ve achieved mature reach as our program has helped advertising organizations adapt to new technologies, evolving policy concerns, and ever-higher expectations of consumers.
We’...
There’s much attention paid of late to brand safety – and that’s a good thing for the long-term growth and overall health of the digital advertising ecosystem.
In almost every measure, brand safety is enhanced where and when transparency is extended. Cheers to the foresight of our trade association founders: In the...
Big Idea: The number of different devices we use is growing -- and so are the ways they’re talking to each other. Companies are trying to keep up, connecting cross-device data and marketing responsibly, to meet consumer expectations.
Innovation at DAA Summit 2017….
As marketers continue to coalesce the customer experience through the...
Big Idea: As quickly as doors open in the connected car ecosystem, stakeholders and regulators are trying to shape useful rules and standards around a flow of data potentially useful to marketers
Innovation at DAA Summit 2017…
The age of connected and autonomous vehicles has arrived, raising questions about the future of the auto industry, public...
Big Idea: Seeking concrete plans for the General Data Protection Regulation (GDPR), companies with business in Europe are looking to their privacy teams, who are identifying practical challenges as well as opportunities.
This blog is Part II of II. Part I...
Big Idea: On the policy front, European digital advertising organizations are formulating plans to address the fast-approaching GDPR, a European Union law that will alter how advertisers and marketers conduct business in Europe -- and possibly elsewhere.
This blog is Part I of II. Part II...
Big Idea: Out of home advertising is transcending into the digital ecosystem, adopting new tools for using data responsibly, while planning privacy protections in concert.
Innovation at DAA Summit 2017...
Digital advertising never stops innovating -- take, for example, the out of home ad market.
As out of home (OOH)...
Big Idea: Privacy, transparency and DAA Principles lead conversations that brand representatives are having about innovation inside their own organizations as well as with their advertising, media and tech partners.
Heard at DAA Summit 2017...
In a panel titled “Brand Champions: Brand Safety and the Consumer Engagement Value...
- 1 of 14
- ››
For Media, click here.
